Pizza shops absolutely survive and thrive based on their reputation. No one wants to eat “lousy” pizza. What makes pizza disappointing is not how its cooked, but also the way it is delivered. No, this does not refer only to pizza that is promised in 15 minutes and arrives at the 45-minute mark. Rather, the ruined delivery is the result of the pizza being just a little bit too cold. Pizza parlors really should conduct an audit of the viability of their food delivery bags. If complaints about cold food keep coming in, then something may need to be done about inadequate delivery bags.